Transforming and Growing through Customer-Centricity

Leverage customer-centricity to transform and grow your organisation.

Meeting ever-evolving customer needs is a challenge faced by every business today. Building a customer-centric team, business unit or organisation can become your greatest source of competitive advantage, building a sustainable future for your business.

Key course details

Duration14 Hours across a 2 Week Virtual Learning Journey
Fee$ 990 (inc GST)
Certification2 CEMD Units of Credit The Certificate in Executive Management and Development (CEMD) is attained by accruing unit points through completing AGSM Short or Custom Courses and offers credits towards an MBAX, AGSM’s next generation online MBA
Start dateMore dates to be announced shortly

What you will learn

Over two weeks of virtual workshops and action learning, this course will help you understand how to embed customer-centricity in your organisation, addressing the challenges and realising the opportunities.

You will develop the skills and knowledge to:

  • Evaluate and measure your customer experience
  • Map and improve your customer journey
  • Identify emerging trends, risks and opportunities for your organisation
  • Drive a customer-centric culture and behaviours
  • Apply a customer-centric mindset to strategy to grow your organisation

How you will learn

Led by industry leaders, you will take part in live virtual workshops, interspersed with action learning and coaching designed to help you define, measure, and deliver on customer experience.

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Over two weeks, you will take part in approximately 14 hours of online learning and live workshops.


You will utilise The AGSM Navigator, a custom-built platform designed to work with your existing social and communication tools, like WhatsApp and Zoom.

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Virtual workshop sessions bring a real-time, social learning environment to you, where you can share challenges and experiences, learn from your peers and your expert facilitator, and build a community of practice.

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In between the workshop sessions, you will take part in a range of supported learning experiences independently and with the group to develop and embed learning.

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To maintain the interactivity and ensure participants can achieve their outcomes, each workshop is limited to 25 participants.

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